Mz
Moz
Beginner-friendly SEO suite for keyword research, audits, and rank tracking.
Best for Beginners
SEO Tools
SEO
4.5
★★★★☆
5,900+ verified users
Updated June 2026 · Independently reviewed
What is Moz?
Moz is an SEO software suite known for approachable tools and trusted metrics like Domain Authority.
It covers keyword research, rank tracking, site audits, and link analysis.
Its clean interface and learning resources make it a favorite for teams new to SEO.
Pros & Cons
✅ Pros
- Friendly, easy-to-learn interface
- Trusted Domain Authority metric
- Solid keyword and rank tools
- Great educational content
- Helpful site crawl audits
❌ Cons
- Smaller link index than Ahrefs
- Data refresh can lag
- Higher tiers get pricey
Key Features
✓
Keyword Explorer
Find and prioritize keywords.
✓
Rank Tracking
Monitor rankings over time.
✓
Site Crawl
Surface technical SEO issues.
✓
Link Explorer
Analyze backlinks and DA.
✓
On-Page Grader
Optimize individual pages.
✓
Reports
Share progress with stakeholders.
Pricing
Standard
$49/mo
Core SEO tools for individuals
Medium
$99/mo
More keywords and pages
Large
$179/mo
For larger sites and teams
Billed monthly; annual billing reduces the price.
User Reviews
HW
Hannah W.
Marketing Manager · Verified User
Marketing Manager · Verified User
★★★★☆
"Moz made SEO approachable for our small team. The audits and DA tracking are great."