Hotjar
Heatmaps, session recordings, and surveys to see how users behave.
Updated June 2026 · Independently reviewed
What is Hotjar?
Hotjar is a leading Marketing Analytics tool used by businesses worldwide. Our AnchorSaaS editorial team independently reviewed this Marketing Analytics tool to help you make an informed purchase decision. We evaluated features, pricing, user reviews, integrations, and real-world performance.
Hotjar is a behavior analytics tool that shows how visitors interact with your site.
It combines heatmaps, session recordings, and on-site surveys to reveal friction that numbers alone miss.
Teams use it alongside quantitative analytics to understand the why behind the data.
Pros & Cons
✅ Pros
- Visual heatmaps and recordings
- Easy to set up
- On-site surveys and feedback
- Pairs well with GA/Mixpanel
- Helpful free plan
❌ Cons
- Not for hard conversion metrics
- Recording volume capped by plan
- Can slow very heavy pages slightly
Key Features
See clicks, taps, and scroll depth.
Watch real user sessions.
Ask visitors targeted questions.
Collect on-page sentiment.
Spot where users abandon.
Connect to your analytics stack.
Pricing
Pricing scales with daily sessions tracked.
User Reviews
UX Researcher · Verified User
"Watching session recordings showed us a checkout bug analytics never would have surfaced."
Compare Hotjar With
Hotjar Alternatives
Looking for alternatives? Here are similar marketing analytics tools.
See all marketing analytics →