Hotjar
Heatmaps, session recordings, and surveys to see how users behave.
Updated June 2026 · Independently reviewed
What is Hotjar?
Hotjar is a behavior analytics tool that shows how visitors interact with your site.
It combines heatmaps, session recordings, and on-site surveys to reveal friction that numbers alone miss.
Teams use it alongside quantitative analytics to understand the why behind the data.
Pros & Cons
✅ Pros
- Visual heatmaps and recordings
- Easy to set up
- On-site surveys and feedback
- Pairs well with GA/Mixpanel
- Helpful free plan
❌ Cons
- Not for hard conversion metrics
- Recording volume capped by plan
- Can slow very heavy pages slightly
Key Features
See clicks, taps, and scroll depth.
Watch real user sessions.
Ask visitors targeted questions.
Collect on-page sentiment.
Spot where users abandon.
Connect to your analytics stack.
Pricing
Pricing scales with daily sessions tracked.
User Reviews
UX Researcher · Verified User
"Watching session recordings showed us a checkout bug analytics never would have surfaced."
Compare Hotjar With
Hotjar Alternatives
Looking for alternatives? Here are similar marketing analytics tools.
See all marketing analytics →