Mx
Mixpanel
Product analytics for tracking events, funnels, and user retention.
Best for Product Teams
Marketing Analytics
Analytics
4.5
★★★★☆
6,400+ verified users
Updated June 2026 · Independently reviewed
What is Mixpanel?
Mixpanel is a product analytics platform focused on event tracking, funnels, and retention.
It helps teams understand how users move through a product and where they drop off.
Self-serve reports and cohort analysis make it popular with growth and product teams.
Pros & Cons
✅ Pros
- Powerful event and funnel analysis
- Strong retention and cohort tools
- Self-serve, no-SQL reports
- Generous free plan
- Fast, interactive dashboards
❌ Cons
- Requires good event planning
- Costs rise with event volume
- Less focus on web pageview metrics
Key Features
✓
Event Tracking
Measure any user action.
✓
Funnels
See where users convert or drop.
✓
Retention
Track repeat engagement.
✓
Cohorts
Segment users by behavior.
✓
Dashboards
Share live metrics with teams.
✓
Experiments
Analyze A/B test impact.
Pricing
Free
$0
Up to a monthly event limit
Growth
$28/mo
More events and reports
Enterprise
Custom
Governance and advanced needs
Pricing scales with monthly tracked events.
User Reviews
VC
Vera C.
Growth Lead · Verified User
Growth Lead · Verified User
★★★★☆
"Funnels and retention reports are exactly what we need to find drop-off fast."
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